Every item is different.
Some are smooth, others rugged; some soft, others firm, some shiny, others rusty, or both shiny and rusty at the same time. Some products are plastic, some wooden, some made from metal.
By the way, metal can be very different: reflective glossy or matte, perfectly smooth or textured, bluish, grayish, copper-colored… It is the duty of the photographer to express all these qualities in a photo, so you can feel them “with your eyes,” feel them just by looking at the picture.
Product photography is complex but compelling and exciting. If the item is shiny and reflective, it strives to mirror the whole surrounding world. With ten years of photography experience, I have learned how to bring forth and highlight the true intention of the item.
Patience, persistence, and perfectionism are three major qualities for a professional product photographer.
I have taken photos of
Auction houses and aerospace technology companies entrust me with taking photos of delicate, high-priced, and sometimes classified products. Advertising agencies and Publishing Houses assign challenging creative tasks. Challenging tasks are the most enjoyable part of my job.
Tell me more about your product and I will advise the best strategies for showcasing its value and uniqueness. As a professional advertising creative, I have designed promotional campaigns for Kaspersky, LG, Jaguar Land Rover, Prestigio and other acclaimed companies. I would be happy to create one for your reputable business.