Aug 19, 20191 minPhoto on White CHECKLIST, Video + HandoutThis 3-minute video shows 6 most common white background catalog photo mistakes and how to avoid them. Printable handout included.
Jul 12, 20191 minWhat kind of photos sell? CATALOG vs LIFESTYLE product photography VIDEOEven marketing professionals often get it wrong. The two main types of commercial product photography serve different purposes. Here is an
Sep 1, 20174 minSeek Improvement, not ApprovalWhat does it mean to be a great professional? Is solid knowledge of a subject enough for success? Here is the story about my fellow...
Sep 1, 20173 minA True Story of a Big Boss And a Sluggish PhotographerOnce upon a time a fortunate middle aged gentleman was exalted to the presidency of a huge public company. The purpose of this story is...
Jul 1, 20175 minGirls can be so unruly“No, Irina, it is a very bad idea to become a photographer,” the editor-in-chief at a federal car magazine told me disapprovingly. “I...
Jun 5, 20173 minNight Photography: How to Capture Beautiful City LightsNo more blurry abstractions; no more black rectangles! It’s simple: amazing nighttime cityscape photographs are attainable for anyone...
Jun 19, 20155 minDo Photographers Need Personal Websites?I often hear from other photographers that there is no need to have a personal website. They insist a Facebook profile or a page on...
Jun 5, 20152 minHow to Choose Photos in 5 Easy StepsThe worst part of being a photographer is having to choose among piles of photos, several that could be considered the best. Therefore,...
Jul 1, 20144 minThe Honest Before-And-After ProjectI swear to tell the truth, the whole truth, and nothing but the truth about my job. Rarely does this happen in my industry! If you google...